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Your business is unique,

and so is our approach.

 

Umbrella

REAL ESTATE MARKETING STRATEGY

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Elevate Your Real Estate Brand. Elevate Your Real Estate Marketing.

Elevate Your Real Estate Success.

Elevate is a comprehensive program designed specifically for brokerages, teams & real estate professionals who want to create a powerful personal brand and marketing strategy that attracts their dream customers and delivers business growth.

By the end of the program, you'll walk away with:

A completed brand audit with actionable steps to improve your online presence.

Clarity around your unique value and how it’s different from your competition.

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A discovery of your brand archetype to guide your messaging and marketing strategy.

Key message points and a vision for your visual identity.

A defined ideal customer avatar you love working with and how to attract them.

A complete 12-month marketing calendar with specific activities you will implement to achieve your goals. 

An understanding of your greatest strengths and a list of things to delegate through a SWOT analysis.

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An actionable plan, assigned roles, and how to track your progress.

Elevate is available as an individual or group coaching program.

Elevate

for Individuals and

Teams of Two

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DISCOVERY

We'll discover where you're positioned vs your competitors, learn more about your goals, client approach and style. The results of this discovery will inform the positioning strategy. The process includes: 

  • 30-45-minute discovery interview with you

  • Two-Four additional key stakeholder discovery interviews

  • Brand/Digital audit

  • Presentation of audit and discovery results 

 

POSITIONING STRATEGY

  • Dream Client

  • Unique Value Proposition

  • Positioning statement 

  • Proof points

  • Presentation of positioning strategy

 

12-MONTH MARKETING STRATEGY AND TACTICS - this may include but is not limited to:

  • Events

  • Social media

  • Email campaigns

  • Video

  • PR 

  • Community involvement

  • Presentation of marketing plan

 

ON-GOING CONSULTATION - Quarterly one-on-one consultations with Christine for one year to review strategy, results, and advise on adjustments or other assistance.

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POST & BEAM WILL DELIVER:

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  1. Brand audit and discovery results

  2. Final approved brand positioning 

  3. Final approved marketing plan

  4. Social Media Content Calendar (color coded)

  5. Recommended implementation plan

  6. Favorite resources for systemization and scale

Lauren O’Brien
doubled her business
in one year!

Christine was instrumental in helping me develop my yearly business plan to help me scale my business. We set concrete goals, we checked in periodically & I was able to achieve & even pass the goals we set.

 

— Lauren O'Brien, Leading Edge Real Estate

Elevate

for Groups of Real Estate Professionals 

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THREE LIVE WORKING SESSIONS (in person or virtual)

Each 2-hour session is designed as a working session where participants will learn valuable content and participate in the hands-on creation of their personal brand and marketing strategy. 

 

Session One Includes:

  • Discover Your Brand: Through a thorough assessment and SWOT analysis, we’ll identify your strengths, weaknesses, opportunities, and threats.

  • Identify Your Brand Archetype: Understand what drives your brand and how to stay on strategy.

  • Define Your Dream Customer: Pinpoint who you love working with and how to attract them.

  • Craft Your Unique Value Statement: Discover what makes you unique and how to communicate it effectively.

Session Two Includes:

  • Craft Your Narrative & Messaging: Develop stories and core messages that resonate with your audience.

  • Ideate Your Visual Identity: Create a vision for your logo, color palette, and typography.

  • Learn How to Create Collateral Templates: Ensure consistency across all platforms with professionally designed templates.

Session Three Includes:

  • Build a 12-Month Marketing Plan: Set clear goals, choose the right tactics, and create a content calendar.

  • Implement & Monitor Success: Develop an actionable plan, assign roles, and learn how to track your progress.

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Participants are expected to invest time in between sessions completing homework.

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TEAM LEADER/BROKER/OWNER CONSULTATION

Upon completion of the 3-day workshop, we'll meet exclusively with the Team Leader or Broker/Owner to discuss a follow-up plan and determine how we can best support implementation. 

 

In-person workshops require a minimum of 25 participants.

Virtual workshops are also available. 

EACH PARTICIPANT WILL WALK AWAY WITH:

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  1. A completed brand audit 

  2. A brand archetype

  3. Clearly crafted dream customer

  4. A completed SWOT analysis

  5. Clearly articulated value statement

  6. A well-crafted narrative

  7. 12-month marketing plan

  8. Social Media Content Calendar (color coded)

  9. Recommended implementation plan

  10. Favorite resources for systemization and scale

Pixie Mahtani
increased her business

+25% the first year and
doubled it the next year!

Christine approaches business planning for her clients with a powerful trio of skills...astute industry insights, the ability to distill and capitalize on personal strengths and care. All to help create a plan that is impactful and enjoyable to undertake. The result is true success!

 

— Pixie Mahtani, Leading Edge Real Estate

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