As we step into 2025, the real estate industry continues to evolve, and personal branding is more important than ever. To kick off the year, I had the pleasure of speaking with Wendy Forsythe, Chief Marketing Officer at eXp Realty.
Wendy has over 25 years of experience and a passion for helping agents build trust and connection through their brands. Here’s a glimpse into our conversation:
Your Personal Brand is YOU! Wendy emphasized that personal branding starts with authenticity. Forget trying to mimic others—lean into your unique story. Whether it's your hobbies, professional expertise, or daily experiences, sharing your truth helps build client trust.
Content Creation Made Simple. Wendy encourages agents to start with two simple pillars:
Answer common questions buyers and sellers ask.
Share day-to-day experiences in your professional and personal life.
She also highlighted eXp Realty’s partnership with Canva, which provides agents with the tools to design and share engaging content without needing advanced graphic design skills.
Consistency is Key. Personal branding is a marathon, not a sprint. Wendy reminded us that trust builds over time and with consistent action. Her advice: start, let go of perfection, and stay the course.
We also discussed the importance of educating consumers about the expertise involved in real estate transactions. Agents can challenge misconceptions and demonstrate their value by showcasing the behind-the-scenes work.
Listen to the episode to hear Wendy’s complete insights and actionable tips.
Learn more about eXp Realty: https://www.exprealty.com/
Follow Wendy on all the socials:
Instagram: https://www.instagram.com/brandwendy/
Facebook: https://www.facebook.com/wendy.forsythe
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