Whether you're a seasoned REALTOR or just starting out, effective email marketing📧 can have a HUGE impact on your business. In this mini episode, I’m sharing three key tips to help you up your email marketing game and generate more listings, without spending tons of time. 🙌
Email Marketing is one of Your Secret Super Powers.
Here's why,
First, let’s talk about why email marketing is such a game-changer. You just cannot beat the return on investment: $36 for every $1 spent. Plus, you own your list. Unlike social media platforms that can change the rules on you overnight, your email list is yours. It's a direct line to your audience, and that’s incredibly powerful.
So, are you ready to level up your email marketing game? 🤔
The 3 Keys to Your Success 🔑
1. Create an Email Newsletter
This is an absolute must, and the simplest way to amp up your efforts. 📈 Plan your content ahead and plug and play using the same fabulous template each time. This makes you unforgettable, recognizable, and keeps you top of mind with your audience. Think of it as your weekly or monthly must-read. 📰
2. Be Consistent
Consistency is queen 👑. Choose whether you’ll send your newsletter weekly or monthly and stick to it. For example, I send my newsletter, The Sunbeam, every Sunday at 6:00 AM Eastern. Three years strong, same template, fresh content. It keeps me on point, and my readers know exactly when to tune in.
3. Be Authentic
Be real, be you. 😊 Share content that's relatable and packed with value. Think of it as a chat with your bestie. Share stories, provide useful info, and keep it casual. One of my favorites is from a Keller Williams agent in Bolton, Massachusetts, Amy Balewicz Homes. Her monthly email is all about local events—no sales pitch, just pure value. I save her emails because they're a goldmine of fun family activities.
🎇Very Important Tip: Get Consent
Here’s a golden rule—never, ever send an email without consent. And don’t buy lists. 👎 Sending emails to people who didn’t sign up to hear from you? Major faux pas. You’ll end up with a bad rep, and your emails will land straight in the spam folder. In my course, Clicks to Closings, I dive into the nitty-gritty of implicit vs. explicit consent and show you how to navigate it like a pro. 🙌
✨Guess what?
Clicks to Closings 2024 is launching on June 21st, and I'm super excited. If you want in on some early bird bonuses and freebies, sign up for The Sunbeam newsletter at postandbeamcreative.com.
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Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.
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