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Embracing AI Without Losing Your Voice with Katie Lance





If you’ve been wondering how AI fits into your marketing world or if you’ve started using it but worry about sounding like a robot, this episode is for you.


In Episode 108 of the Know Like Trust podcast, I sat down (again!) with the brilliant Katie Lance, and we had an honest, tactical conversation about how AI tools like ChatGPT and Canva are changing the game for content creation in real estate.


Here are a few of my favorite takeaways:

  • Use AI to Save Time (Not Your Voice): Katie’s approach is all about treating ChatGPT like your assistant, not your ghostwriter. She uses it to generate ideas, polish content, and repurpose transcripts.

  • Customize ChatGPT to Sound Like You: We talked about setting up your ChatGPT memory and personalization settings (it’s surprisingly easy) so your brand voice stays consistent. Yes, you can even tell it to avoid words like “crush” or “dominate” if that’s not your vibe.

  • Respect the Human Factor: Katie reminded us that no amount of AI can replace showing up. Your audience still wants to see your face, hear your voice, and connect with the real you. AI just helps you show up faster and more consistently.

  • A Few Favorite Tools: ChatGPT, Canva’s AI features, Descript for video editing, and Google’s Gemini for more research-oriented tasks.


Katie’s bold prediction? The agent who doesn’t embrace AI might find themselves replaced by one who does. The tools are here, and they’re powerful but only if we use them with intention.


If you're ready to work smarter, save hours each week, and still keep your marketing unmistakably you, this episode is your new go-to.


Listen now, and let us know what you think! What AI tools are you experimenting with? What’s working (or not)?


Connect with Katie.

Grab her free resources here: https://www.katielance.com/freebies

Katie's ChatGPT and AI Masterclass is hot off the presses: https://www.katielance.com/offers/3Vo45w2k/checkout

Make sure to follow her on all the socials @katielance


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"Christine has a warm and welcoming style that brings out the best of her guests and shares it brilliantly with all her listeners." - If you're feeling all the feels too, please stop by the podcast, rate it and leave us a review. It really does help boost the show.


Is there someone you think I should talk to? Heck, tell me who it is. Send me an email at christine@postandbeamcreative.com.


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