In the crowded world of real estate, it can be difficult to stand out. Many agents sound the same, market the same way, and struggle to differentiate themselves.
But not Paul Zweben.
Paul, a former chef and restaurateur, has turned his deep love for food into his real estate superpower.
On Episode 106 of Know Like Trust for Real Estate, Paul shares how he seamlessly blends his passion for cooking with his business, making him unforgettable in an industry where being different is everything.
After spending 30 years in the restaurant business, running multiple Manhattan eateries, Paul made a bold move. He left the kitchen to join his wife in real estate. But he didn’t leave behind his love for food. Instead, he infused it into his brand.
From hosting client cooking events to filming food-inspired real estate content, Paul has turned his passion into a strategic advantage.
In our conversation, Paul talks about the importance of building a business around what makes you unique. He shares stories of how his cooking content has directly led to clients reaching out, how his food videos help potential buyers connect with homes, and how he ensures every interaction feels personal and engaging.
He also shares one of the biggest lessons he brought from the restaurant world into real estate: the customer may not always be right, but they always need to feel heard.
Whether he’s selling a luxury listing or making beef bourguignon for a stressed-out seller, Paul knows that great service and a personal touch make all the difference.
Take a listen and make sure to follow Paul!
Visit Paul on his website here.
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